Charatan Cigars

Charatan Cigars entered a bold new chapter when Tor Imports took over the brand from Dunhill Tobacco of London. With a clear vision for growth, Tor shifted production to Joya de Nicaragua—Nicaragua’s oldest and most revered cigar factory. This strategic move kept the brand’s commitment to quality intact, using the same refined blend of top-tier tobaccos to craft handmade cigars that deliver outstanding value.

A new visual identity came with the relaunch. At its heart is the prancing white unicorn—drawn from the Royal Coat of Arms—symbolising power, nobility, and a deep connection to British heritage. The emblem gives Charatan a renewed sense of pride and purpose, blending tradition with modern elegance.